2022/23
Leonard Cohen’s words were at the helm of our campaign for the AGO’s exhibition. We invite people to get the story behind the words and come visit the exhibition.
Contextually-relevant quotes were projected in ten locations around Toronto. The carefully selected pairings of location and quote highlight Cohen’s wry sense of humour and reinforce the lasting relevance behind his words.
Agency: Angry Butterfly
Chief Creative Officer:
Erin Kawalecki
Chief Strategy Officer:
Graham Candy
Erin Kawalecki
Chief Strategy Officer:
Graham Candy
Art Direction + Design:
Noah Ganhão
Copywriting:
Ian Dunlop
Noah Ganhão
Copywriting:
Ian Dunlop
Strategy
Adam Allentuck
Photos
Leonard Cohen Family Trust
Adam Allentuck
Photos
Leonard Cohen Family Trust